At last year's Pikes Peak  International Hill Climb, Toyota walked away with first place in the electric car division and sixth place overall. To defend its title this year, the automaker is stepping up its game to ensure its electric P002 racer is more powerful than ever. Let's take a look at what Toyota is doing to prepare for the tough competition.

To give it the proper enhancements, Toyota sent the EV model to its Racing Development facility in Salisbury, North Carolina...

Just by looking at the new Toyota lineup, it's easy to see that the automaker is really enhancing its hybrid offerings. To go above and beyond with its green initiative, Toyota recently announced its ambitious goal to release 20 new hybrid models globally by 2015. A lofty goal to achieve in just 3 years, but with the progress already made it seems like this could very well be obtainable.

At this year's New York International Auto Show, there were a lot of great new model debuts. Here at Peoria Toyota Scion our eyes were on the Scion tC, which dazzled the audience with its refreshing makeover for 2014. For a model that drivers already love, a few tweaks here and there will definitely create some additional appeal.

While this isn't a full redesign, we are quite impressed so far with the subtle changes that have enhanced the two-door sedan...

Here at Peoria Toyota Scion we are always excited to see what kind of bold innovations will be unveiled that could potentially be added to the new Toyota lineup. At the recent Geneva Motor Show, we were quite impressed with the automaker's ability to really step outside the box with the Toyota i-Road concept. Bringing a whole new level of style to electric mobility, we are excited to uncover the details of this concept model.

When young drivers in the greater Peoria area set out to purchase their first vehicle, they want it to be both affordable and stylish. This is why we often suggest they consider the new Scion inventory, with extra consideration given to the Scion tC. To add to our excitement, this model was recently recognized by J.D. Power and Associates for the second year in a row as the most popular car chosen by young drivers in 2012.

Toyota isn't wasting any time with fulfilling its goal to crush last year's sales records. Here at Peoria Toyota Scion we are quite impressed with the sales that are being generated by the new Toyota lineup. With 157,725 models sold in the month of January, only time will tell what the remainder of the year will bring.

By looking at this year's January sales compared to the sales of last January...

The 2013 Scion FR-S was certainly a great addition to the new Scion lineup. This just makes the anticipation of a new convertible version of the model that much more exciting. Here at Peoria Toyota Scion we are bringing all of you in the Bloomington, Galesburg and Pekin areas the latest details.

As of now, Toyota, the parent company of Scion, plans to unveil...

Toyota is going above and beyond to ensure vehicles are designed with the most safety features possible. In order to improve its new Toyota lineup, a modification was made to the start-stop button included in most vehicles. This creates a simple change that brings increased safety to drivers.

As the Super Bowl is just around the corner, automakers are preparing to unveil their crafty advertisements. With a hefty price tag this year of four-million dollars for a 30-second slot, creating an ad that really stands out among the rest is absolutely critical. This is why Toyota is calling upon some help to make sure this year starts out with a bang. Here at Peoria Toyota Scion, we are excited to bring you the latest details.

It seems as though we do more and more on our Smartphones these days, from downloading songs and streaming videos to playing games and connecting with friends. It only makes sense then that a youth-oriented automaker, such as Scion, would embrace the mobile movement without hesitation.